By Om Prakash Singh
Ph.D. Research Scholar in Commerce | Author | Social Thinker
Introduction
In the age of digital transformation, e-commerce and e-business are redefining global markets. From startups to global giants, businesses are leveraging online platforms to reach consumers faster, cheaper, and smarter. But behind this convenience lies a complex web of technological risks and ethical dilemmas that demand our urgent attention.
In his groundbreaking book, “Technological and Ethical Challenges in E-Commerce and E-business,” author and researcher Om Prakash Singh offers a comprehensive analysis of the dark and bright sides of digital business. This blog distills the core themes of his work while exploring the practical, academic, and ethical insights that make it a must-read in today’s hyper-connected world.
What Is E-Commerce Without Ethics?
E-commerce is no longer a luxury—it’s a necessity. But rapid digitization has raised important questions:
- How is user data being collected, used, or misused?
- Are businesses transparent about cookies, privacy, and third-party tracking?
- Is consumer trust being taken for granted?
These are not just technical issues—they are ethical imperatives.
Key Technological Challenges in E-Commerce
1. Cybersecurity & Data Privacy
One of the biggest concerns in e-business today is data protection. With increasing cyberattacks, phishing scams, and data breaches, companies are under pressure to invest in robust cybersecurity frameworks.
2. Digital Infrastructure Gaps
Many businesses in developing countries still lack stable internet, secure payment systems, or digital literacy. This creates a digital divide that slows down inclusive growth in e-commerce.
3. Platform Monopoly & Unfair Algorithms
Major e-commerce platforms often dominate through algorithmic favoritism, marginalizing small businesses. This raises questions about fair competition, transparency, and ethical AI usage.
Ethical Dilemmas: More Than Just Business
According to Singh, the ethical challenges in e-commerce are multi-dimensional. They include:
- Lack of Informed Consent
Many users unknowingly accept terms of service that allow platforms to track their every move. - Misleading Advertisements
Fake reviews and exaggerated product claims are damaging consumer trust. - Exploitation of Gig Workers
Behind your 1-day delivery is a worker underpaid and overworked, often without proper labor rights.
Academic Impact: A Valuable Reference for Researchers
Setu Ji’s academic rigor shines through as this book doesn’t just raise questions—it provides frameworks and models that can be used by:
- Commerce and business students
- Ethical researchers
- Policy makers drafting e-commerce laws
- Corporate governance experts
With references to peer-reviewed journals and international seminars, the book serves as a credible source for scholarly work.
Global vs Local: Why India Needs This Book Now
India’s digital boom is both a blessing and a battleground. As Digital India expands, ethical guardrails are crucial to protect consumer rights, prevent data misuse, and ensure tech doesn’t outpace trust.
Om Prakash Singh’s insights align with current global developments such as:
- The EU’s Digital Services Act
- India’s pending Digital Personal Data Protection Bill
- The growing push for algorithmic transparency by civil societies
About the Author
Shri Om Prakash Singh is a Ph.D. Research Scholar at Jai Prakash University, Chapra, Bihar, and a passionate advocate for digital responsibility. With academic roots in commerce and law, and hands-on experience in human rights, education advocacy, and political leadership, he brings a rare combination of theory and practical insight.
His research is backed by numerous papers in high-impact journals and presentations at national and international conferences.
Final Thoughts
“Technological and Ethical Challenges in E-Commerce and E-business” is more than a book—it’s a call to action. For governments, tech companies, educators, and users alike, Singh’s work urges us to design a digital economy that is not just efficient—but ethical.
Whether you’re an entrepreneur, student, policymaker, or concerned citizen, this work offers clarity in a world clouded by convenience.
“The future of e-commerce depends not just on speed and scale, but on values and vision.”
— Om Prakash Singh
📥 Get the Book
Title: Technological and Ethical Challenges in E-Commerce and E-business
Author: Om Prakash Singh
Publisher: Permanence Education
ISBN: 978-93-49523-05-0
